Customer behaviour and engagement preferences have evolved at a staggering pace, as a result of COVID-19 – forcing organizations to transform how they go-to-market. In a time where financial and resource pressure exists, choosing to focus on either CX, cost or growth can be tempting. However, to maximize benefit from your transformation program, it is crucial to understand and balance the interdependencies between all three objectives. This infographic showcases how leading organizations have successfully driven sustainable and self-funded change, by taking a holistic approach.